Connecting Leaders From All Industries

Thursday
10.29
13:00 - 13:10
Hosted by
Alexandra Belicova
Alexandra Belicova
Partnerships & Events Lead at StartupAmsterdam
Niels Zee
Niels Zee
Growth Manager at StuDocu
13:10 - 13:40
Speaking
Charlotte Melkert
Charlotte Melkert
Co-Founder & CEO at Equalture
13:40 - 14:10

Unlocking growth for activation & retention

Building products isn’t enough. Marketing channels are saturated.
Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing!
Growth Tribe spent the last couple of years building, coaching and training regiments of growth teams and growth marketers and in this talk, we’ll run you through some of the latest stories, learnings and tricks we’ve learned along the way to apply experimentation and growth principles to activation and retention.

Speaking
Jean Bonnenfant
Jean Bonnenfant
Head of Growth and Training France at GrowthTribe
14:10 - 14:40

How to constantly get featured in the press as a start-up

Getting the right exposure for your startup from the right stakeholders, such as investors and potential customers, can be a challenge, especially when your business is focused on making a positive impact. It becomes even harder when you have to deal with the press, considering that journalists receive hundreds of press releases each day and are swamped with stories, so sticking out becomes even harder. So how can you earn relevant media coverage for your product or service?

Speaking
Matias Rodsevich
Matias Rodsevich
Author of The PR Paradox and Founder at PR Lab
14:40 - 15:00

Startup Comedy: RydeMyPony - the Uber for Ponies

You still believe electric scooters, flying taxis and autonomous submarines are the future of mobility? Stop worshipping Elon Musk and realize there's one way, and one way only to solve the problem of how humans get from point A to point B: Ponies! Not sold? This funny pitch for "RydeMyPony", the future of mobility, will make you change your mind - and laugh.

Speaking
Christoph Sollich
Christoph Sollich
The Pitch Doctor & Startup Comedian at The Pitch Doctor
15:00 - 15:20

Break

15:20 - 15:50

Hiring All-Stars

Hiring All-Stars will cover why its important for startup and scale-ups to focus on hiring the best people in order to build the best product. Jayla will speak about how she redesigned the recruitment foundations blocks at Relive in order to hire their all-star team.

Speaking
Jayla Cosentino
Jayla Cosentino
Head of Recruitment at Relive
15:50 - 16:30

Panel: Women in Entrepreneurship

Product Up, in collaboration with DutchSE is bringing to you a Women in Entrepreneurship panel.


Discover stories, perspectives, barriers and opportunities coming from:

  • Priyanka Harish - Female Entrepreneurship Ambassador & Treasurer, DutchSE
  • Busi Sizani - People & Organisation Development | Global Teams, Uber
  • Jeanet Lin - Community Manager at TNW | Ambassador at FutureFemales

moderated by Maartje Bakker - Chairwoman DutchSE.

Panelists
Priyanka Harish
Priyanka Harish
Female Entrepreneurship Ambassador & Treasurer at DutchSE
Busi	Sizani
Busi Sizani
People & Organisation Development | Global Teams at Uber
Jeanet Lin
Jeanet Lin
TNW Community Lead | Ambassador at Future Females at TNW
Hosted by
Maartje Bakker
Maartje Bakker
Chairwoman at DutchSE
16:30 - 16:50
Friday
10.30
12:30 - 12:40
Hosted by
Agnes Bilik
Agnes Bilik
Founder of Raw & Real Media
Max van den Ingh
Max van den Ingh
Head of Growth at POP
12:40 - 13:10

Leadership lessons: how to register growth as a tech scale-up during unprecedented times

Building a successful business from the ground up can be challenging at the best of times. Discover how Recruitee scaled its growth to become one of Europe’s fastest-growing SaaS companies. Join Perry Oostdam, CEO of Recruitee, for his talk about how the company set itself up for success in a less than perfect year and what businesses can do to adapt in times of change.

Speaking
Perry Oostdam
Perry Oostdam
CEO and Co-founder at Recruitee
13:10 - 13:40
Speaking
Anna Boyarkina
Anna Boyarkina
Head of Product at Miro
13:40 - 14:10

Technology-Driven Fireside Chat with the CTO of Picnic

Learn from a fireside chat with Daniel Gebler - CTO at Picnic, moderated by David den Toom - CTO at Passionate People. In this session, you can get insight into what it means to become a CTO and all the challenges and opportunities that comes with it. How do you build a vision, define the architecture, attract tech talent, adapt to fast changes, ensure quality, make critical business decisions while being a good leader for your team?

These and many more!

Speaking
Daniel Gebler
Daniel Gebler
CTO at Picnic
Hosted by
David den Toom
David den Toom
CTO & Co-founder at Passionate People
14:10 - 14:40

The myths of growth hacking

Everyone thinks of growth hacking as this magical solution to scaling up your business from zero to a multi-million revenue company. However, is growth hacking the answer to everything? In this presentation, Elena will describe the pitfalls of growth hacking, what growth hacking actually means and why so many startups are using it in the wrong way. Be prepared to learn about the growth hacking vs general growth concepts (yes, they are different!), the techniques associated with both of them and how they should actually be used to achieve long term profitability.

Speaking
Elena Bersadschi
Elena Bersadschi
Growth Marketing Manager at Deliveroo
14:40 - 15:00

Break

15:00 - 15:30

From Corporate to Scaleup. The story of Paazl CEO, Jan-Willem Roest moderated by Thomas Vlas

Deep dive into the life of a Scaleup CEO during this insightful fireside chat with Paazl CEO, Jan-Willem Roest, moderated by Thomas Vles - Serial Entrepreneur, Investor & Director at Dutch Startup Association. For this session, you would learn:

  • What it means to start your first business
  • What the challenges and opportunities are when moving from a corporate like PayPal to becoming a CEO at a Scaleup like Paazl
  • What skills and experience you need to have before managing a company
  • What it means to be a leader in the time of crises
Speaking
Jan-Willem Roest
Jan-Willem Roest
CEO at Paazl
Hosted by
Thomas Vles
Thomas Vles
Serial Entrepreneur, Investor & Director at Dutch Startup Association
15:30 - 16:00

what3words - localising for a global audience

Any start-ups or scale-ups who have ambitions of reaching a global audience - or entering new markets anywhere - should consider a robust localisation strategy to help them achieve their goals. Learn about how do you do it, from the example of what3words, the company that has a mission to help everyone talk about everywhere - regardless of what language you speak.

Speaking
Jamie Brown
Jamie Brown
Head of Language Development & Localisation at what3words
16:00 - 16:30

My three biggest lessons leading the marketing team at a scaleup

Tune in for a presentation on how to lead people to help improve the team morale, from real-life stories and learnings of Shareen Bodha, Head of Marketing at NewMotion.

Speaking
Shareen Bodha
Shareen Bodha
Head of Marketing at NewMotion
16:30 - 17:00

Entrepreneurship path: challenges, self-discovery resilience and passion

Koen Droste shares with Andres Campo how his entrepreneurial journey looks like, they discuss the beginnings of Polarsteps, the ups and downs and the learnings from running a Scale-up that has raised 4.7 million in capital in under 6 years.

The travel industry has been hit particularly hard by this pandemic, but how have they weathered the storm at polarsteps? What should you look out to when you are building your own Startup? What does it mean to be part of the Amsterdam and dutch ecosystem? All this and more discussed on the Firechat session with the founder of Polarsteps.

Tune-in to the Product Up conference to learn more about his journey and how you can apply his learning to become a better founder, a better professional and also a better human

Speaking
Koen Droste
Koen Droste
Co-founder and CEO at Polarsteps
Hosted by
Andres Campo
Andres Campo
Founder of Buildup Camp
17:00 - 17:10

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